No matter how many tools and technologies you have procured, implemented, and integrated, your team is struggling to prove which campaigns, segments, or content drove downstream conversion and revenue outcomes.
You see opens, clicks, or email drops but can’t tell if users bounced or converted elsewhere, leaving blind spots in understanding true intent.
By the time analysts pull exports, reconcile metrics, and build a narrative, the campaign window has passed and optimization becomes reactive.
Experiments happen in pockets, but learnings don’t translate into a repeatable system that improves every launch.
Business Impact
as a Cost Center
Marketing is increasingly seen as a cost center instead of the revenue-driving, data-powered engine leadership promised during budget approvals.
Predictability
Expected improvements in revenue predictability have not materialized, undermining marketing’s reputation and credibility.
The Kana Solution
Kana Analytics Agent is an AI-powered analyst for modern digital marketing teams that need fast, accurate insights, decision-grade answers, and data-backed recommendations without waiting on manual exports, dashboards, or post-mortems. We connect your existing systems to turn day-to-day performance noise into clear explanations, prioritized opportunities, and approved next actions.
How It Works
Ask complex performance questions in plain language, such as "Which email campaigns drove the highest clickout-to-purchase rate last quarter?" without needing SQL or complex exports.
The Agent doesn't wait for you to ask the right question. It monitors data continuously to surface anomalies, hidden patterns, and opportunities you would otherwise miss.
Go beyond pageviews to understand actual engagement. Kana pinpoints friction in specific page components—analyzing module-level engagement to determine exactly which content blocks or designs are causing drop-offs.
Isolate true performance by connecting top-of-funnel activity (SEO, email sends) to deep-funnel behavior. It measures the direct influence of campaigns on high-value transactions and shopability.
Kana accelerates your testing roadmap by drafting segment adjustments, flagging underperforming content, and generating structured experimentation plans for you to approve.
How You Benefit
Kana shrinks the insight-to-action cycle from weeks to hours, so teams can adjust while revenue is still on the table.
By diagnosing purchase-path friction and identifying what content and audiences actually move, Kana improves conversion efficiency and campaign ROI, delivering uplift in conversion rates and average order value.
Replace manual report-building and back-and-forth analysis with near real-time explanations and prioritized actions, so teams can fix issues and capitalize on trends while the moment (and budget) still matters.
The Agent operationalizes a repeatable experimentation agenda and reporting rhythm so every campaign and landing page adds to cumulative learnings, accelerating time-to-value for A/B testing.
Kana ties content relevance and email frequency to downstream behavior, helping brands reduce fatigue and increase usefulness, supporting outcomes like lower unsubscribe risk and higher time-on-page when applied to frequency/content optimization.