You're burning money on expensive, poor-quality third party data and missing out on revenue opportunities as a result of not being able to reliably identify new market segments.
Third-party data costs are skyrocketing while quality is declining, so you can't do proper lookalike audience building.
Privacy regulations (GDPR, CCPA) block access to critical audience data.
New market launches are blind bets without seed data in regions with no data, or lack of data ecosystem.
Business Impact
Inefficient use of marketing spend occurs when decisions rely on incomplete or inaccurate data, leading to lost opportunities and overspending.
Rigid third-party datasets slow your team down, making it harder to identify new segments and act quickly enough to capture emerging revenue.
Flawed or biased data contaminates models and analytics, resulting in unreliable insights and poor decision-making.
The Kana Solution
Kana's Synthetic Data Generation helps you generate your own high quality and actionable synthetic data sets to replace expensive, low-quality third party data, and inaccessible/missing data.
How It Works
Public datasets: Census, Google Trends, Amazon Reviews, YouGov Surveys, etc. Proprietary First Party Data (when available, for Reach Extension) Continuous updates from live campaign performance.
Fine-tuned models per use case, Generate realistic user attributes: demographics, interests, purchase intent, Create synthetic “user universe” for simulation and experimentation.
Simulate user engagement (views, clicks, conversions). Test hundreds of segment combinations per ad campaign, Identify highest probability winners at ZERO cost.
Monitor live campaign performance, Dynamically adjust audience target definitions, Continuously improve model accuracy.
How You Benefit
Eliminate spend of, on average, $0.50-$2.00/record × millions of records.
You no longer have to waste ad spend conducting blind tests in new markets.
Replace trial-and-error with accurate simulations.
Accelerate product launches with reliable insights, enabling confident decisions in days rather than months.
Fully comply with data privacy regulations by eliminating dependence on uncertain third-party data sources.