Your AdOps or demand gen team is trapped in reactive fire-fighting, blind to campaign risks until it’s too late to fix them.
Your teams are stuck manually monitoring thousands of line items in spreadsheets, missing critical errors.
Your campaigns suffer from consistent under-delivery and broken creatives are often detected only after the budget has been wasted.
Reporting focuses on vanity metrics (e.g. impressions) rather than actual business goals.
Business Impact
Costly "make-goods" and refunds directly subtract pure profit from your bottom line.
Without real-time optimization, you are selling premium inventory for less than it is worth.
Without clear, real-time performance reporting, advertisers lose trust and shift budgets to more transparent competitors.
The Kana Solution
Kana's Campaign Management monitors ad delivery using a multitude of sensors, estimates under delivery risk, and automatically optimizes campaigns to meet delivery goals and deliver on business goals.
How It Works
Collects delivery, inventory, and order data instantly from multiple advertising platforms to provide a comprehensive view.
Uses live delivery and inventory sensors to identify risks of pacing issues and under-delivery early on.
Predicts whether campaigns are likely to miss their goals before it happens, enabling proactive action.
Dynamically optimizes campaign delivery to keep performance on track without manual intervention.
Offers easy-to-understand insights and reasons behind performance changes through an interactive chat-based system.
How You Benefit
Higher delivery confidence on guaranteed campaigns
Reduced revenue leakage from under-delivery and makegoods
Predictable outcomes for advertisers and stakeholders
Improved margin by fixing problems before they become costly
Fewer manual checks and firefighting by ad ops teams
Early warning instead of reactive troubleshooting
Automated pacing and optimization at scale
Clear explanations of issues and actions, not dashboards