47+ distinct LLM bots from providers including OpenAI, Anthropic, Google, Perplexity, and Meta are crawling publisher content around the clock, and this AI-driven traffic already represents a meaningful share of total site visits. Yet most publishers have no centralized tooling to monitor, manage, or monetize this activity.
AI bots are consuming up to 12% of your site traffic (crawling, scraping, training on your content 24/7) and you're not seeing any revenue from it.
Your only tool is robots.txt which forces a binary choice: block everything or allow everything. There's no way to set nuanced, content-level access policies.
Answer engines are diverting your affiliate and commerce traffic by surfacing complete answers that eliminate the need for users to visit your site.
Business Impact
A plan that looks coherent on paper falls apart in execution when each platform interprets targeting differently.
Without visibility into which bots are accessing what content and how often, you have no leverage in licensing conversations with AI providers.
AI crawler traffic consumes compute and bandwidth at scale, degrading site performance for human visitors while generating zero revenue.
The Kana Solution
Kana's LLM Command Center is an agentic application that gives publishers granular, real-time control over how AI systems access their content. Operating within the publisher's CDN layer, it intercepts crawler requests and enforces content access policies with sub-50ms evaluation times. Policies are created in natural language, not code, and can be deployed or modified in minutes without engineering resources.
How It Works
Define access policies in plain English, "Allow OpenAI to access article summaries but deny full text," without editing configuration files or writing code.
Monitor every AI crawler hitting your properties in real time. Identify bot types by use case training, RAG, search and see crawl frequency, geographic distribution, and traffic ratios between human and AI visitors.
Set tiered access at the content level: full access, summary only, or deny. Apply different policies by bot type, content category, or brand across your entire portfolio from a single interface.
Policies take effect in under 50 milliseconds through Kana's CDN integration. No waiting for crawlers to re-read robots.txt, no manual propagation across properties.
Automatically serve lightweight Markdown to AI bots instead of full-rendered pages, reducing compute and bandwidth costs while maintaining the content access tier you've defined.
How You Benefit
Transform AI crawler traffic into a revenue and licensing opportunity
Enter AI licensing conversations with full visibility into consumption patterns, frequency, and content value
Serve summaries to AI bots while reserving full content for human visitors and paying licensees
Reduce infrastucture costs with lightweight markdown delivery for bots
Manage policies for 50+ brands and properties from one conversational interface
Get zero touch enforcement and a complete audit trail
Learn About
Kana’s Features
Kana FAQ
Frequently asked questions and answers about agentic AI, agentic marketing, Kana's agentic AI marketing platform, integrations, and enterprise workflows.
Robots.txt is a static, all-or-nothing file that bots can choose to ignore. Kana's LLM Command Center enforces policies in real time at the CDN level with content-tier granularity — you can allow a summary while denying the full article, and apply different rules to different bots, all managed in plain English.
Yes. The Command Center gives you a complete intelligence picture — which AI providers are crawling your content, how often, what they're accessing, and how that consumption has changed over time. This data becomes the foundation for any licensing or partnership conversation.
Kana's Just-In-Time Data Integration and CDN deployment means you can be monitoring AI traffic and enforcing policies within weeks. There's no infrastructure overhaul required — the Command Center layers onto your existing content delivery setup.