Modern media campaigns run across five or more platforms simultaneously. Each one has its own targeting interface, its own audience taxonomy, and its own configuration managed by a different team or agency. The result is a strategy that looks coherent on paper and falls apart in execution.
Your media brief is written in human terms, but every platform speaks its own language, forcing manual, inconsistent translation across Meta, YouTube, The Trade Desk, DV360, etc.
Budget allocation relies on intuition and last year's splits, not marginal return data so you can't identify where the next dollar drives the most value
Audience drift goes undetected mid-flight. A $2M campaign could be reaching the wrong segments for weeks before anyone notices ROAS has dropped.
Business Impact
A plan that looks coherent on paper falls apart in execution when each platform interprets targeting differently.
Without saturation modeling from your own historical data, you're over-investing in diminishing channels and under-investing in high-potential ones.
When post-campaign reporting reveals the audience actually reached didn't match the brief, trust in the media team deteriorates.
The Kana Solution
Kana's Omni-Channel Media Planner is an AI-powered campaign intelligence application that connects your marketing strategy to media execution and keeps them connected throughout the entire campaign lifecycle. It translates your brief into a shared canonical audience standard, scores every platform's targeting for alignment, and models optimal budget allocation using your brand's own historical performance data.
How It Works
Ingests your media brief and maps audience definitions to a shared canonical standard of 200+ segments that works consistently across paid social, video, programmatic, and display.
Automatically translates canonical audience segments into each platform's native targeting taxonomy — Meta, YouTube, The Trade Desk, DV360 — eliminating manual interpretation errors.
Scores every platform's audience configuration from 0 to 100, surfacing exactly where targeting has drifted from the original brief before budget is wasted.
Builds saturation curves from your brand's actual historical campaign data, not industry benchmarks, to show the marginal ROAS for every channel and recommend optimal budget splits.
Continuously monitors live audience alignment and enables scenario-based budget rebalancing so you can course-correct in real time, not in the post-mortem.
How You Benefit
Campaigns that match your brief across every channel
Budget allocation based on marginal return, not intuition
Catch Audience Drift Before It Costs You
Full Traceability From Brief to Live Configuration
Rebalance Spend Mid-Flight With Confidence
Learn About
Kana’s Features
Kana FAQ
Frequently asked questions and answers about agentic AI, agentic marketing, Kana's agentic AI marketing platform, integrations, and enterprise workflows.
Most waste comes from "delayed insight." Kana's optimization and experimentation agents rebalance marketing spend across external channels to continually improve ROAS (Return on Ad Spend) by using AI to flesh out a complete picture of campaign performance from incomplete pieces of spend and performance data.
Yes. You are the "Head Coach." You set the budget limits, brand tone guidelines, and approval requirements. Kana’s agents operate autonomously within those boundaries, but escalate to you when a decision falls outside the "safe zone."
Yes. Our agents analyze behavioral signals in your data warehouse to identify "at-risk" customers. They can then trigger personalized offers or retention workflows autonomously to save the account before the customer leaves.