Traditional data platforms promised unified profiles and one-click activation, but what you got was another platform to configure, another dashboard to monitor, and months of implementation before seeing value.
Your data is scattered across CRM, marketing automation, data warehouses, and activation platforms.
Your data analysts are forced to manually stitch together a complete picture before anyone can act on it.
Duplicate contacts, unmatched accounts, and inconsistent identifiers across systems mean your segmentation and activation are built on a foundation you can't fully trust.
Business Impact
When identity resolution is incomplete, campaigns reach the wrong accounts, duplicate contacts inflate audience counts, and activation platforms receive segments that don't reflect your actual customer base.
Enterprise data platform implementations routinely stretch to 6-12 months before delivering usable output, while internal teams spend more time configuring the platform than extracting insight from it.
Many data platforms centralize data in name only. Without true federated access and zero-copy architecture, you're still moving data between systems, creating governance gaps, and adding latency between insight and action.
The Kana Solution
Kana's Agentic Data Platform solution sits on top of your existing data infrastructure without asking you to move your data. It ingests and models data from across your enterprise, resolves identities, builds intelligent audiences through both rules-based and conversational segmentation, and activates across every downstream channel. Unlike traditional data platforms that deliver dashboards and leave the work to your team, Kana delivers finished work: audiences built, actions recommended, and campaigns ready to activate.
How It Works
Connects to Salesforce, Marketo, Eloqua, CRM systems, Amazon S3, and flat-file sources through native connectors and a Just-In-Time Data Integration layer. Data is validated, governed, and modeled into a unified Knowledge Graph without migration or duplication.
Resolves and enriches accounts and contacts against enterprise identity spines, including firmographic, technographic, and intent data. Deduplicates contacts, synchronizes interaction-level data, and expands identity graphs for improved match rates across paid media platforms.
Build audiences using set-based logic, predictive models, or natural language conversation. Create lookalike segments, model buyer journeys with configurable funnel stages, and activate directly to marketing automation platforms, CRM, DSPs, and paid media channels including LinkedIn, Google, Meta, and The Trade Desk.
Delivers 360 degree views of accounts combining CRM, firmographic, and digital engagement signals. Surfaces web visitor intelligence, campaign performance metrics, spend history, and whitespace analysis across hierarchical product categories.
Every interaction, approval, and rejection trains the system. The platform gets more precise over time, learning your data model, your workflows, and your governance requirements to deliver increasingly accurate segmentation and activation with each cycle.
How You Benefit
Kana operates on top of your existing data infrastructure. Your data and authoritative records stay where they are. No migration projects, no data duplication, no new governance gaps.
The agent delivers built audiences, recommended actions, and activation-ready campaigns rather than visualizations your team has to interpret and manually execute.
Enterprise-grade resolution handling 50M+ accounts and 100M+ contacts with unification, contact deduplication, and identity graph expansion for paid media activation.
Create and refine segments through natural language rather than SQL or complex query builders. Ask for what you need, review the output, and activate, all within a single conversational interface.
Purpose-built to support multi-tenant, white-labeled deployments where each client's unique data model, workflows, and governance requirements are respected without custom engineering.
Learn About
Kana’s Features
Kana FAQ
Frequently asked questions and answers about agentic AI, agentic marketing, Kana's agentic AI marketing platform, integrations, and enterprise workflows.
Most waste comes from "delayed insight." Kana's optimization and experimentation agents rebalance marketing spend across external channels to continually improve ROAS (Return on Ad Spend) by using AI to flesh out a complete picture of campaign performance from incomplete pieces of spend and performance data.
Traditional dashboards tell you what happened last week (Retroactive). Kana’s agents tell you what is happening now and what will happen next (Predictive/Actionable), allowing you to intervene while the campaign is still live.
Our proprietary Just-In-Time (JIT) Data Integration technology structures your campaign performance data, customer insights, and business context on the fly, so you get value from day one, not day ninety.