Audience building is a bottleneck that costs media teams time, money, and precision.
Translating a campaign brief into a targetable audience requires specialist data knowledge: SQL, schema familiarity, platform constraints.
Planners write briefs, analysts interpret them, and the back-and-forth takes days and creates costly delays.
By the time the audience is ready, the campaign window has narrowed, the brief has shifted, and the original intent has been diluted.
Business Impact
Teams default to recycled segments, broad targeting, and wasted impressions.
When a campaign underperforms, nobody can trace it back to the original decisions that shaped the audience.
The Kana Solution
Kana Audience Manager gives media planners direct control over audience creation, no data team required. Planners bring their brief. Kana Audience Manager turns those campaign briefs into precise, addressable audiences in minutes, not days.
Audience Manager is built for media planners, campaign strategists, and marketing operations teams who need to move fast without sacrificing precision and who shouldn't need to depend on data engineers to do it.
How It Works
Upload a PDF, paste a brief, or simply describe the campaign in plain language.
The Agent reads the intent (campaign type, objective, target markets, KPIs, product signals, behavioural cues).
The Agent translates the intent into a precise, queryable audience segment built against your first-party data.
Your planners can then interrogate it in natural language: profile it, to understand its behavioural makeup, and identify the right channels.
Your audience can be activated to media platforms all without leaving the Kana Audience Manager tool.
How You Benefit
Ask questions about any built audience in plain English. Understand size, consent rates, behavioural signals, channel affinity, and purchase patterns without writing a single line of SQL.
Generate a full profiling report on any segment: demographics, loyalty indicators, top categories, and recommended activation channels on demand.
Every audience is permanently linked to the conversation that created it. See the brief, the clarifications, and every targeting decision exactly as they were made. No more lost context, no more guesswork six months later.
Activate audiences directly to media platforms from within the tool. No exports, no manual uploads, no re-entry.
Planning sessions are saved automatically. Pick up where you left off, revisit past briefs, and build on prior work without starting over.
Learn About
Kana’s Features
Kana FAQ
Frequently asked questions and answers about agentic AI, agentic marketing, Kana's agentic AI marketing platform, integrations, and enterprise workflows.
Agentifying your strategy means moving from manual workflow management to goal-based orchestration. Instead of managing tasks (e.g., "update this audience list"), you manage outcomes (e.g., "maintain a 3:1 ROAS on this segment"). Kana’s agents then handle the underlying data integration, segment expansion, and real-time optimization.
Yes. You are the "Head Coach." You set the budget limits, brand tone guidelines, and approval requirements. Kana’s agents operate autonomously within those boundaries, but escalate to you when a decision falls outside the "safe zone."
Because agents operate at "superhuman speed," the time-to-value is significantly shorter than traditional manual optimizations. Many Kana clients see improved audience precision and reduced CPA within the first 30 days of deployment.